Email Marketing Specialist

About Company

The company operates in the professional consulting and business services industry, supporting organizations through technology, transformation, staffing, and specialized advisory solutions.

Job Description

We are hiring for a business services firm supporting mid-sized businesses with specialized back-office and operational solutions, helping organizations improve efficiency, scalability and profitability through structured business support services.

The role will work closely with the leadership team and support digital growth and demand-generation initiatives for a US-focused business.

Role Overview

• We are looking for an experienced Email Marketing Specialist to own and execute B2B email marketing and outbound campaigns, with strong hands-on expertise in ABM, email deliverability, lead nurturing, email sequences, SEO, GEO & AEO.

Key Responsibilities

• Plan and execute B2B email marketing & outbound campaigns.
• Build multi-step email sequences for prospecting, nurturing, follow-ups and re-engagement.
• Execute ABM campaigns targeting high-value accounts with personalized messaging.
• Manage segmentation, personalization, list management and campaign optimization.
• Handle email warm-up, deliverability, sender reputation, bounce rates and domain health.
• Ensure email authentication practices including SPF, DKIM & DMARC.
• Track and optimize Open Rate, CTR, Reply Rate, Bounce Rate & Conversion Rate.
• Support SEO, GEO & AEO initiatives, including keyword/competitor research and on-page SEO.

Must-Have Skills

• 4+ years of hands-on experience in Email Marketing / Outbound Marketing.
• Strong B2B lead generation & email outreach experience.
• Practical experience in ABM campaigns.
• Strong understanding of email deliverability & warm-up.
• Experience with Apollo, Instantly, HubSpot, Seamless, Zoho Campaign, SuperAGI or similar tools.
• Working knowledge of SEO, GEO, AEO and Google Analytics/Search Console.
• Strong analytical and campaign optimization skills.
• Experience working with sales teams on lead generation and pipeline development is preferred.
• If you have strong hands-on experience in B2B email campaigns, ABM, outbound outreach and deliverability, we'd like to hear from you.

Good to Have

• LinkedIn Marketing / B2B lead generation
• Experience with ChatGPT, Claude or other Generative AI tools
• Google / HubSpot certifications
• MBA / postgraduate qualification in Marketing

Other Details
Working Hours: 4:00 PM – 1:00 AM IST
Working Days: Monday–Friday
Laptop: Provided by company